Experience
Community & Growth Lead
2021 — 2026
WITCH · Remote
Entertainment and culture RWA marketplace pioneering the tokenization of real-world assets in music, film, and creative IP — bridging creators and on-chain economies.
- Built and scaled the official X (Twitter) presence from 0 to 35K followers, establishing WITCH as a recognizable voice in the RWA and entertainment Web3 space
- Designed and led Zealy quest campaigns that drove a 40% increase in weekly active community participants and boosted on-chain wallet interactions
- Spearheaded go-to-market community strategy across Discord, Telegram, and X, maintaining consistent growth and sentiment through market volatility
- Onboarded and educated 2,000+ users onto the WitchPay wallet through targeted campaigns, reducing drop-off at key product touchpoints
- Produced and launched a campaign video that reached 15K+ views in its first week, becoming one of the project's highest-performing content pieces ▶ Watch Video
- Collaborated with founders and product team to align community messaging with protocol milestones and mainnet launch timelines
Community Lead
2022 — 2023
HyundaiNFT · Remote
Metaverse and NFT initiative by Hyundai Motor Company aimed at bridging virtual and physical realities — one of the first major automotive brands to establish a Web3 community presence.
- Managed a Discord community of over 100K members, overseeing moderation, engagement programming, and community health at scale
- Designed and executed weekly engagement campaigns — AMAs, giveaways, and metaverse events — sustaining an average 30%+ active member rate during a challenging NFT market cycle
- Served as the primary bridge between the community and the core team, translating holder sentiment into actionable product and communications feedback
- Onboarded new members into the Hyundai metaverse ecosystem, creating educational content that reduced friction for Web2-native users entering Web3
- Hosted and coordinated regular AMAs between the core team and community, driving transparency and sustaining holder confidence during key project milestones
Articles & Content
How AI can replace marketers
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Entertainment RWA Infrastructure
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Tools for basic research
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Ambassador Experience
2021 — 2025
Served as official brand ambassador and community representative across multiple Web3 protocols, driving awareness, onboarding users, and representing projects in global communities.
Coinstore
Exchange · Global
CryptEx
DeFi · Community
Keplerswap
DEX · Regional
YIN Finance
Liquidity · Brand
Zoidpay
Payments · Community
Qredo Network
Custody · Brand
IoTeX
L1 · Ecosystem
Razor Network
Oracle · Community
Shentu Chain
Security · Brand